The furniture brand is to open its first showroom – on Old Street in east London – as a permanent home for its ‘products with personality’. Visitors will be able to browse the company’s eclectic collection of British-made designs from a 10-year back catalogue.
Products to be launched in the space will include additions to the Scafell Collection by Deadgood Studio, the Tree Collection by John Tree, and the Naked Collection by Magnus Lon. Production versions of the new Setter Chair by David Irwin will also be on display.
Scafell Cave is a fun and playful new product which boasts a variety of modular components for multiple con gurations. Exterior panels, an integrated shelf and an internal light are new additions that enable the Scafell Cave to be speci ed for private seating areas. Inspired by a climb up England’s highest mountain, this ‘summit to sit on’ features a generously proportioned seat with a subtle smiling stitch detail behind the knee.
“After years of pop ups, partnerships and more sample runs than you can shake stick at, we finally have a place to call home, a showroom and design studio within which we can demonstrate the full Deadgood experience,” commented Deadgood co-founder and director Eliot Brook.