Paul Priestman represents the UK creative industry in China delegation

Paul Priestman, the co-founder and chairman of design consultancy PriestmanGoode, will join prime minister Theresa May on her official trade visit to China which gets underway tomorrow (January 31st). Priestman (whom we interviewed for New Design 125’s cover feature on the company’s space-saving seating systems for commuter transport) will join other prominent UK business leaders to promote UK industry and strengthen economic ties with China.

China is the UK’s fifth largest trading nation and many see that relationships with it and other countries in the Far East will becoming increasingly significant as the Brexit process continues.

“It’s a huge privilege to be acting as an ambassador for the UK creative industry on this trade mission.  Our industrial design skills, from architects and illustrators, to engineering designers and transport designers, are world-renowned.  Through good design, we can positively impact the way people the world over live, work and play,” commented Priestman. “Design is truly global, and China is an important trading market with a burgeoning creative community.  While PriestmanGoode has been operating in China for over ten years now, I’m looking forward to finding new opportunities to forge more creative partnerships in China.”

PriestmanGoode has established strong business links with China. The consultancy has an office in Qingdao in Shandong Province in the east of the country and has been working in partnership with clients based in China for a decade across a wide range of sectors including transport, leisure, and consumer goods. Indeed, the Chinese market accounts for 20 per cent of PriestmanGoode’s sales.

Reflecting on the trade mission, PM Theresa May said: “Thanks to the drive and innovation of UK business, backed by this Government, trade between the UK and China is already at record levels. This visit is an opportunity to further showcase the best of British and boost jobs and prosperity throughout the UK.  I am proud to lead such a varied and strong delegation to China.”