The Design Museum‘s director Alice Black was applauded into the building this morning as the institution celebrated welcoming its one millionth visitor since opening in its new home on Kensington High Street in November 2016.
This milestone comes quickly off-the-back of a record breaking opening year for the museum as it surpassed its target of 650,000 to attract 780,000 visitors from November 2016 to November 2017.
Current exhibition, ‘Ferrari: Under the Skin’ has proved a resounding success with visitors as it becomes the museum’s highest attended exhibition. To date, the exhibition has attracted over 90,000 attendees. With over £140m-worth of classic Ferraris on display, the exhibition celebrates the 70th anniversary of the brand and the man behind it, Enzo Ferrari. It explores the integration of design, manufacturing and racing prowess, which are the foundation of the brand’s enduring appeal. ‘Hope to Nope’, a show exploring the graphic culture of protest and dissent recently opened in the museum’s downstairs exhibition space.
The move to Kensington has also enabled the museum to improve its learning programmes, with hands-on courses for families, young people and adults alike. Dedicating 500m² to create a world-class campus for learning, the Swarovski Foundation Centre for Learning on the museum’s first floor has welcome over 60,000 visitors as part of its education programme.
“Today, we welcome our millionth visitor to the Design Museum which reopened its doors just 16 months ago in Kensington. Previously, it would have taken us over five years to achieve this many visits,” says Black. “This is an amazing endorsement by our visitors, young and old, British, European and from further afield, and proves that there is a buoyant public interest in design. We will build on this success and continue to deliver our learning programmes to schools, universities, colleges, young people and adults, stage exciting exhibitions that show how design improves lives and deliver public talks and debates that give unfettered access to the brightest and most creative minds of our generation.”
Black’s fellow director Deyan Sudjic adds: “To have one million people visit us already in our new home is a wonderful endorsement of the Design Museum’s vision. We see design as something that matters to everybody, a subject too important to be left to specialists. Out visitors have proved how right that belief is.”