Being briefed to create a British design that has the potential to be as iconic as the red postbox or black cab is understandably daunting. It’s no mean feat to design something that could become an icon in the eyes of the public.
The design in question is the recently launched EV chargepoint concept from PA Consulting, which was unveiled by the Department of Transport at COP 26. In a bid to show its commitment to achieving Net Zero, the aim is to have these instantly recognisable chargepoints featured across the country to help encourage the adoption of EVs. Dan Toon their design and innovation expert explains how they went about achieving the brief. You can read the full story in the latest issue if new design or read some more about the background to the project on the PA website here